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Mercedes-Benz Canada Inc. A Daimler Company Extensive renovations complete at Mercedes-Benz flagship downtown Toronto facility TORONTO, ON – The renovation and expansion of the flagship Mercedes-Benz Downtown store on Dundas Street East in Toronto is complete. The landmark dealership is now the largest in the Mercedes-Benz Canada network and features a beautiful, contemporary new car showroom with a bright open sales concept design split over 3 levels. In addition, there is a separate AMG, Maybach and SLR area, onsite smart Centre, and an expansive indoor pre-owned showroom on the lower level that is also the largest in the Mercedes-Benz dealership network. The new facility also boasts an expanded service reception area that will continue to offer fast, friendly service with extended hours. A larger climate controlled drive- through area will better serve the needs of valued customers, and to maximize efficiency, service advisors are now situated at podium style desks conveniently located next to the customer drive-through. This new set up will ensure customers are protected from inclement weather, checked in quickly and are on their way faster than ever. In addition, an extra 200 parking spots will ensure ample parking for customers and offers increased space for inventory. Originally built in 1989, the Dundas retail location has been an industry benchmark for many years. Initially, the dealership sat on a mere 0.6 acres at the foot of the Bayview extension (easily accessible and very visible from the Don Valley Parkway), but over time adjacent properties were acquired and the new Mercedes-Benz Downtown complex now occupies approximately 1.8 acres of land. The layout and infrastructure of the facility follows the highly efficient proprietary Mercedes-Benz “Autohaus” concept, which can be found in many other Mercedes-Benz retail and privately-owned dealerships across the country. The “Autohaus” concept promotes wide open areas and the use of glass to maintain transparency everywhere in The modern facility, which boasts a showroom three times larger than the former one, features a new glass curtain wall that replaces the original concrete wall panel system. The clean design and the huge amount of natural light throughout the 108,000 square foot facility create a beautiful vehicle display area, and a new halogen spot light system ensures that the true colour of each vehicle is accurately reflected. To promote energy savings, lighting throughout the service area was also replaced with highly efficient T5 Mercedes-Benz Canada Inc. 98 Vanderhoof Avenue, Mercedes-Benz - are registered trademarks of Daimler, Stuttgart, Germany Toronto, Ontario M4G 4C9 Telephone: 416-425-3550 Fax: 416-423-5027 Mercedes-Benz Canada Inc. A Daimler Company The extensive interior renovations, combined with the building’s large outdoor display, will ensure a more prominent corporate identity for Mercedes-Benz in downtown Toronto. “Mercedes-Benz Downtown was the first full-fledged sales, parts and service dealership in Canada to be built on five floors,” said Marcus Breitschwerdt, President and CEO of Mercedes-Benz Canada. “Mercedes-Benz was a pioneer in the efficient use of space for a downtown operation. These updates to our Mercedes-Benz Downtown facility once again set an industry benchmark and brings us back to the forefront of design. The convenient location, bright open feel of the showrooms, new larger indoor drive-through service area and comfortable customer lounge are all designed to deliver uncompromising customer service. This modern facility will once again be the jewel in the crown of the retail stores that we own and promises to provide customers an outstanding sales, parts and service experience.” The Mercedes-Benz Downtown renovations are part of a nationwide dealer network development program. Mercedes-Benz Canada is focused on ensuring that all of its facilities are built to best serve customers’ needs and to provide an outstanding JoAnne Caza 416-847-7550 [email protected] Michael Minielly 416-847-7509 [email protected] Mercedes-Benz Canada Inc. 98 Vanderhoof Avenue, Mercedes-Benz - are registered trademarks of Daimler, Stuttgart, Germany Toronto, Ontario M4G 4C9 Telephone: 416-425-3550 Fax: 416-423-5027


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