Microsoft word - oliver tolas hcpie - pharma & med pkg news - nov 2010.doc
Simulations Focus on Package Usability
• Industry News – Pharmaceutical & Medical Packaging News – November 2010
In October, Michigan State University (MSU) and Oliver-Tolas Healthcare Packaging debuted
their new program, the Healthcare Packaging Immersion Experience (HcPIE). The event brought
together healthcare professionals, medical packaging experts from Oliver-Tolas and MSU’s
School of Packaging, as well as educators from MSU’s Learning and Assessment Center (LAC),
which serves the Colleges of Human Medicine, Nursing, Osteopathic Medicine, and Veterinary
Introduced as a pilot program to invited medical device packaging professionals, HcPIE focused
on how sterile medical packaging is used in the operating room and in the emergency
department. “With regard to medical packaging, the basic challenges facing medical device
manufacturers remain fairly constant while the complexity of these challenges increases
constantly,” said Jane Severin, PhD, director of technology for Oliver-Tolas Healthcare
Packaging. “This venue provides a collaborative approach to problem solving by linking
packaging professionals, academia, suppliers, and healthcare practitioners to discuss packaging
Simulated procedures, employing life-like human patient
simulators, enabled volunteer healthcare practitioners to
open packaged medical devices as they would during actual
procedures, revealing how packaging can ease—or hinder—
Before the simulations, MSU professors and guest
presenters explained theories behind packaging design and
aseptic presentation. “Packaging engineers tend to focus on
product protection, but they also need to consider the user,”
explained Javier de la Fuente, M.S., a doctorial candidate at
MSU’s School of Packaging and codirector of Factor IDD, a
design consultancy focusing on packaging and product
“Patients are living longer, but they are suffering longer, because there is no cure for aging,” said
de la Fuente, whose work focuses on aging. To better address aging, he suggested taking
approaches similar to those that address disability. “Instead of fixing people, we need to fix the
To do so, de la Fuente presented a model of human-package interaction theory that accounts for
four factors: the user, the package, the task, and the context. As users in a given context perform
a task with a package, they move through five stages: exposure, perception, encodation,
comprehension, and execution. Identifying problems with any of the factors at any of the stages
could lead to a better understanding of how to improve packaging.
Understanding user needs is also in line with emerging concerns about sustainability, given the
social dimension in the movement, added de la Fuente.
Easing product use through packaging could have some role in tackling a significant cause of
death: adverse health events. Linda Williams, RN, a guest speaker from the VA National Center
for Patient Safety (NCPS; www.patientsafety.gov), pointed out that people have a 1 in 20 chance
of dying from an adverse health event throughout their lifetime. She juxtaposed that statistic
against a 2006 diagram from National Geographic
(http://ngm.nationalgeographic.com/2007/02/hearts/death-text), which showed people have a 1 in
84 chance of dying from a motor vehicle accident in their lifetime, suggesting that adverse events
NCPS is working to prevent adverse events throughout the Veterans Health Administration and
beyond, explained Seth Wolk, MD, a vascular surgeon with NCPS, and Thomas Bauld, PhD, a
biomedical engineer with NCPS. Key to prevention is understanding the product use environment
For instance, Williams, Wolk, and Bauld pointed out the
challenging environment healthcare practitioners are
working in. They are routinely fighting fatigue and
working under limited lighting. They are often wearing ill-
fitting gloves, making it difficult to perform tasks. Nurses
have to open packages expeditiously while counting
instruments and items like sponges. Products are often
stored stacked together, partially obscuring labels.
“Product manufacturers can help,” said Williams. For
instance, just offering “better ergonomics can help retain
and developing products that meet user requirements, Bauld explained.
Attendees got the chance to witness such environments as they watched OR and ED simulations
on-screen, while MSU instructors guided the attendees through simulations and provided post-
event commentary. They were later joined by the volunteer professionals, who discussed
packaging concerns in a panel-like environment.
During the first simulation, which was a mock hernia repair procedure, a nurse responsible for
opening packages had difficulty with one, telling her colleagues: “Oops! I will have to get you
another one!” And then another package caused her to pause: “I don’t know how to open this!”
Packages in particular that gave nurses trouble were sterile saline bottles (the closure appeared
to be too difficult to open), the sheath around a Foley catheter (removing the sheath without
contaminating the sterile field was a challenge), and a paper lidded package, which tore open
diagonally as a nurse was opening a Penrose drain, potentially bringing the drain in contact with
Such packaging struggles complicate matters. “If you spend 20 minutes opening packaging and
you are in a life-and-death situation, you risk patient life,” said Craig Gudakunst, MD, who
participated in the OR simulation, told attendees. Gudakunst is assistant professor of general
surgery, Department of Osteopathic Surgical Specialties, MSU College of Osteopathic Medicine.
Unclear opening features also slow up nurses. “I could not find a corner to open on the etube
package [during the simulation],” recounted Melissa Gray, RN, faculty in MSU’s LAC. “I believe it
was meant to be a corner peel, but you need the ability to get your thumb under the flap to open,
and it needs to be at least the width of your thumb.”
Jean Fox, RN, from Ingham Regional Medical Center, who also participated in the simulation,
agreed. “It is really important to have enough room to grip. The Foley catheter in particular was
hard to open, because you have to try to peel it open while you try to keep the long package
Laura Bix, PhD, associate professor of MSU’s School of Packaging, later emphasized the
importance of giving users enough area for a good grip. “Humans have three possible finger
grips—tip pinch, lateral pinch, and key pinch. The key pinch, which is how humans would hold a
key, is the strongest, most powerful grip.”
Gray added that “we really need the key grip to open packages aseptically.”
One out of every five procedures routinely present the panelists with a packaging complication
that leads them to discard a product, they concurred. “The issue is not always a rip, but whether
we can dispense an item aseptically,” explained Fox. “If we cannot pull out a device easily and we
end up dropping it, we may have to open a new device, and the hospital eats the extra cost.”
The ED simulation showed that nurses are often doing complex, multiple tasks at once, such as
opening packages while monitoring a patient’s vital stats and phoning for emergency assistance.
“Having items packaged together may ease a procedure and save time,” said Barbara Tatroe,
RN, with Ingham Regional Center, who participated in the ED simulation. Nurses had become
frustrated with respiratory masks and bag pumps that were packaged separately during the
Participant Steve Vance, MD, director of medical simulation at Synergy Medical Education
Alliance, added that he prefers kits that include lidocaine. Otherwise, “I have to open up a
multidose vial, and it takes more time to open up new packages.” He added that he also likes kits
Anything that can save time is appreciated, the ED panel agreed. “Fifteen seconds can make a
difference,” added Dr. Taylor Scott, director of Osteopathic Medical Curriculum, assistant
professor, MSU’s College of Osteopathic Medicine, who as one of the event leaders helped
narrate the simulations. The point was echoed by Nurse Melissa Gray, who commented on the
time challenge nurses face when providing critical care to patients: “I really like packages like this
one, which shows me evidence of a good seal prior to opening,” holding a VisiSeal pouch, an
adhesive technology that allows the seal to be inspected when prepping the ED or surgical suite,
Other speakers in the event included Bix, who spoke about health literacy, label comprehension
studies, and security and medical devices; Severin, who spoke about sterile barrier and
nosocomial infection, joined by Bix and Mary Kay Smith, RN, acting director, LAC; and Smith,
who separately explained the principles of aseptic presentation and the difficulties in practicing it
along with the emerging use of healthcare simulation in education.
Many of the principles that Smith cited relate to packaging. For instance, the principle, “Sterile
objects that come into contact with nonsterile objects are considered contaminated,” means that if
a medical device comes in contact with the outside of a package, nurses are taught to discard it
because it could be considered nonsterile. Another principle, “Do not reach across a sterile field,”
explains why nurses avoid reaching over an open package. Finally, the principle, “A sterile
package past its expiration date may not be used,” explains why nurses routinely discard
packages that are expired, have confusing expiration date formats, or are missing dates.
The event was sponsored by Glenroy Inc., DuPont, Multivac Inc., Constantia Flexibles, and
The next HcPIE will be held October 5–6, 2011. For details, visit
www.egr.msu.edu/~sundarra/hcpie/index.html or www.oliver-tolas.com/HcPIE.php.
For details on additional opportunities for education and research at MSU’s Learning and
Assessment Center, please visit www.lac.msu.edu or contact Mary Kay Smith at
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