Microsoft word - up sleep study release final.docx
Jawbone® Unveils New Data from Sleep Behavior Study, UP® Features and Caffeine Tracker to Demonstrate the Impact of Sleep on Everyday Life SAN FRANCISCO – March 6, 2014 – is today sharing findings from a comprehensive sleep
behavior study based on data from the UP® system – the wristband, app and data service that helps you
understand how you sleep, move and eat so you can make choices to live better.
To coincide with National Sleep Week, Jawbone has revealed new data highlighting the links between
UP wearers’ sleep and feelings of wellbeing. Based on this study, Jawbone is also introducing a new UP
3.1 App with individually tailored reports on how your sleep and activity interrelate, as well as a new
standalone app that tracks caffeine intake over time to demonstrate the impact of caffeine
"We're investing heavily in data, and as a result, we're learning a tremendous amount about behavior
change and how to help people achieve their goals," said Travis Bogard, vice president of product
management and strategy at Jawbone. "In a recent test with our Today I Will™ feature, we saw that
those who were sent and opted into the commitment logged 23 more minutes of sleep than average
and were 72% more likely to go to bed early enough to hit their sleep goal. By leveraging these insights
within the UP system, we're beginning to help people achieve real change. Our latest data shows a
strong connection between how much we sleep and how we feel the next day, and these are exactly the
kinds of correlations that can be powerful motivators to people on a daily basis."
The Seven-Hour Rule
Jawbone analyzed the data of more than 1,600 UP wearers and more than 5,000 nights of sleep to
verify the relationship between our sleep and how we feel the next day.
On average, members of the UP community who got at least seven hours of sleep were 30% more
likely to report feeling rested the next day. Those UP wearers were also significantly more likely to
report feeling optimistic, patient, focused, productive, and attractive the next day. In addition, the study
found that Sound sleep – the moments of sleep when your body is particularly still – had a greater
impact above and beyond total time spent sleeping.
The study also revealed fascinating insights into the causes of sleeplessness, with a quarter of UP
wearers in the study reporting difficulty falling asleep. Of those, nearly half attribute their sleep issues to
stress, 20% to room temperature, and 18% to simply not feeling tired. Only 3% of those who reported
difficulty falling asleep attribute their sleep issues to noisiness or to children.
The data from Jawbone also showed the affects of lifestyle habits and gadgetry on our sleep, in
particular Sound sleep. UP wearers who reported having a laptop in their bedroom logged 37 minutes
less Sound sleep per night on average, and UP wearers who slept with a mobile phone had 13 minutes
New UP 3.1 App
Leveraging this data to better inform the UP community, Jawbone is introducing the UP 3.1 App for iOS,
which analyzes data from your UP® or UP24™ band to provide you with tailored insights around how
After consistently tracking sleep and activity for several weeks, the UP Insights Engine™ will generate a
personalized assessment of your steps and sleep. You could learn, for example, that every 30 minutes
earlier you go to bed, you step 800 more steps per day. By correlating data in this way, UP 3.1 can
provide a deeper understanding of your sleep and step patterns, and what affects them.
To keep members of the UP community on track toward their goals, the UP 3.1 App allows you to set
tailored reminders that prompt you to conduct a desired task at a desired time. Customize your own
reminder to complete a workout, get ready for bed, or take a pill, and UP will remind you with an app
notification and gentle band buzz. You can set up to four custom reminders in the UP 3.1 App to help
you remember the activities that are most important to you.
Caffeine and Sleep
With UP band wearers more likely to log a caffeinated drink than any other food or beverage, Jawbone
is today introducing the app for iOS 7 that can be used by both UP owners and non-owners
Developed by Jawbone Labs, a forum for Jawbone employees to explore and expand upon their ideas
and prototypes, the standalone application helps you understand more about your caffeine choices by
correlating caffeine intake and projected sleep time. Simply log a coffee, tea, energy drink or other
caffeinated beverage in the UP Coffee app to see a visual display of where you fall on a spectrum from
“Wired” to “Sleep Ready” at any given time.
When linked with data from your UP or UP24 band, UP Coffee analyzes how your caffeine intake affects
your sleep patterns. After tracking both caffeine intake and sleep for 10 days, UP Coffee can tell you
things like the amount of sleep you lose on average for every 100mg of caffeine you ingest.
With billions of people around the world enjoying coffee, tea and other caffeinated drinks each day, the
UP Coffee app delivers daily insights with new information on caffeine that’s relevant to you. It can tell
you how much caffeine is in a cup of decaf coffee – nearly half as much as a can of caffeinated soda –
and that drinking three to six cups of coffee per day may provide similar hydrating qualities as water.
UP by Jawbone 3.1 for iOS will be available this week as a free download from the App Store. UP Coffee
for iOS 7 is available today as a free download from the App Store. The UP or UP24 wristband is
Jawbone’s study took data from over 1,600 UP wearers, and 5,000 nights of sleep in three separate
For more than a decade, Jawbone® has developed human-centered wearable technology and audio
devices that solve everyday problems and help us live better. A 2010 IDSA Design of the Decade winner,
the company is the creator of the best-selling JAMBOX® family of wireless speakers, the award-winning
Jawbone ERA® and ICON™ Bluetooth® headsets, and NoiseAssassin® technology. Jawbone’s approach to
lifestyle tracking is unique, with over 430 patents filed related to Jawbone’s lifestyle tracking ecosystem
and its wearable technology manufacturing processes. Jawbone is privately held and headquartered in
Jawbone®, UP®, UP24™, JAMBOX®, BIG JAMBOX®, MINI JAMBOX™, Jawbone ERA®, ICON™ and
NoiseAssassin® are trademarks owned by AliphCom dba Jawbone. Other company and product names
may be trademarks of their respective owners.
Media Contact: Keely Sulprizio Jawbone 415.230.7600 x1719 [email protected] The OutCast Agency 415.392.8282 [email protected] Like us on Facebook: Follow us on Twitter:
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