Bradley H. Olsen-Ecker, Creative Director/Senior Art Director 341 Sound Beach Avenue, Old Greenwich CT 06870 203.219.8724 [email protected] Portfolio and Reel: www.olsenecker.com profile Creative thinker with a proven track record of producing successful advertising campaigns and building global brands core competencies Concept Marketing Branding Design Art Direction career highlights olsenecker.com, CT, 2006-present Helped build Ruth Sherman President, Creative Director: Microsoft, Panasonic, Dolce Resorts, Women’s Business Development Of Connecticut, Associates, LLC into a global Ruth Sherman Associates, LLC, Scrimshaw Restaurant and projects from major U.S. ad agencies
The launch of Centrum Carra fi ello Die hl & Associat e s, Inc., NY, 1999-2006 Performance with TV, print Senior Vice President, Senior Art Director: Wyeth (Centrum, Centrum Silver, Centrum Performance), FiberCon, Spic and website provided a five ‘N Span, Compound W, Clear Eyes, Chloraseptic, Cutex, March Of Dimes, Burke Smart Fitness.
share in the marketplace. New Product Launches: Centrum Performance, FreeLax, CarbAssist, Clear Eyes, Cutex, Chloraseptic, Compound W
Relaunch of Major Brand: Spic’N Span The repositioning of Centrum Repositioning of Mature Brand: Centrum Silver Industry leader Saa tchi & Saa tchi (Klem t n e r Ad v e r tising), NY, 1998-1999 in first year of launch Vice President, Senior Art Director: Pharmacia & Upjohn (Detrol Worldwide, Professional and Consumer)
New Product Launch: Detrol Won the Wyeth Orudis Part n e rs & Sh e v ack, NY 1992-1998 account worth $20M and Vice President, Associate Creative Director: Pfizer (Visine), Arm & Hammer, Wyeth, NatWest Bank, Dutch Boy Paints, built it into a $90M account Apex Apparel, Oldsmobile, Major League Baseball, Mead Paper Products, Scotts Lawn Products, J&H Marsh &
New Product Launch: Orudis (Wyeth), Visine Moisturizer, Arm & Hammer Peroxicare and Wide-Stick Deodorant Corporate Merger Launch: J&H Marsh and McLennan merged into a single global insurance provider Matching Roger Clemens, Ozzie Smith and Cecil Fielder of Major League Baseball with the National Education Association produced TV spots that got children reading during the summer months One month after the launch of Clin e, D avis & Ma n n, NY 1990-1992 Zithromax, sales were $30M Senior Art Director: Pfizer Labs (Zithromax), Mikimoto Pearls, Lifetime Television and grew into a billion dollar New Product Launch: Zithromax (designed product logo, packaging, TV and print) In the first year Caroline Jones Adv ertising, NY 1987-1990 after launching the “Pride Senior Vice President, Creative Director: Reebok, Royal Caribbean, Bic, Sony, Prudential, The Bahamas, Ryder Trucks, and Joy” campaign for The American Express, Greyhound, Bulgari
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Clairol’s Professional Line Gleckler & Spi eg el, NY 1984-1987 became the industry leader. Vice President, Associate Creative Director: Clairol, Porsche/Audi, Parfumes de Coeur
New Product Launch: Clairol Professional Line, Clairol “Pizzazz” Color Mousse, A full line of Parfumes de Coeur Perfumes Selected Linda Carter T h e M arschal k Com p a n y, NY 1982-1984 (Wonder Woman) to be the Senior Art Director: Maybelline, Gillette, Smirnoff, Sprite, Stroh’s Beer company spokesperson. New Product Launch: Maybelline Moisturizer, Gillette Body Bath The new direction for the “I Wells, Rich & Gre e n e , NY 1981-1982 Love New York” campaign Senior Art Director: New York State, Max Factor, Hush Puppies, Benson & Hedges, Warner grew tourism 25% New Product Launch: Max Factor Blushes, Benson & Hedges 100’s, Hush Puppies Casuals Tuxedo and Lauren were the L e b e r Ka tz Par t n e rs, NY 1978-1980 first ads and Senior Art Director: Ralph Lauren, Vantage, Lenox China and Crystal, Wamsutta, Bonnie Bell, American Fur TV spots for the New Product Launch: Ralph Lauren’s Tuxedo and Lauren fragrances, Day/Night/Active Makeup, Bonnie Bell Eye I was there at the dawn of CBS R ecord s, NY 1976-1978 MTV. Enough said. Director of Advertising and Creative Services: National campaigns and music videos for CBS roster of recording artists
Launched Major Artists: Elvis Costello, Nick Lowe, The Clash, Earth Wind & Fire, Meatloaf and many others
Continuing Development of Major Artists: Bob Dylan, Ringo Star, Barbara Streisand, Paul Simon, Barry Manilow, Aerosmith, Billy Joel and many others The Kodak Producer series J. Walt e r T hom pson, NY 1973-1976 featuring such directors as Senior Art Director: Kodak, Scott Paper, Bausch & Lomb, Halston, Ford and John Frankenheimer was so successful it ran for 20 years. education School of Visual Arts, NY, Pratt Graphics Center, NY, Chicago Graphics Institute
hiv & aids treatment in practiceIsoniazid preventive therapy for TB in people withHIV: barriers to national implementation - 29/11/2007The current outcome data for the Botswana IPT programmeGetting the HIV programme, and health providers to ‘buy in’ to IPTExcluding active disease: is chest x-ray necessary?What about excluding smear negative (SNTB) and extrapulmonary disease (EPTB)?