Resume_aravasheleff-itelson_10

Multidisciplinary art-director with international experience in interactive & broadcast design and
excel ent leadership capabilities. Looking for a position that wil utilize my diverse skil s and
management expertise in creative strategy, conceptual development and communication.
WORK EXPERIENCE
2008 - 2010: Art Director & Project Manager, Unifiedfield - New York, NY
Unifiedfield is a world leading company specializing in interactive exhibits and environments,
cutting-edge mechanical & computer interactive and advanced data visualizations.
Managed clients’ projects and production teams. Developed concepts for engaging user experiences. Developed unique and coherent visual identities for cross-media platforms. Created and delivered client presentations. Supervised the technical department on the implementation of the design. Specialized in visitor centers and museums. Clients included: Sony Wonder Technology Lab, Nascar visitor center, Richmond Federal Reserve Bank, Chicago Museum of Science & Industry, General Electric. 2008 - 2009: Part time Faculty, PARSONS The New School for Design - New York, NY
Packaging and Marketing for Thesis – Developed and taught an elective course offered to second year graduate students in the Design & Technology Dept. (Spring 2009) Image Core Lab – Taught a conceptual and technical support lab for undergraduate design studio. (Fal 2008) Intro to Design – co-Developed and taught a 3 weeks design foundation crash course for MFA prospective students. (Aug 2007)
Spring - Summer 2007: Designer/Animator, NAILGUN.TV - New York, NY
Nailgun is an award winning motion graphics studio.
Developed unique concepts to answer clients’ needs. Designed Storyboards to communicate concepts and visual language. Created animations for TV show packages and commercials. Clients included: HGTV, E! Networks, Versus, VH1-Classics
2002 - 2008: Freelance Art Director - Tel Aviv / New York
Characterized clients' needs, developed brand identity and marketing strategies. Produced and designed online web presence, online advertising campaigns and promotions. Developed info architecture and data structure for websites. Directed and animated video clips for leading musicians in Israel. Produced and designed print campaigns, magazines, and CD’s. Clients included: Hadag-Nahash, Arik Einstein, Target-Market, Ronit Arbel PR., E-Commerce Partners, Reshet TV, Baby TV, Ski-Pass.
2004 - 2005: CEO Sheleff-Granit Ltd - Tel Aviv, Israel
Established with two other partners, Sheleff Granit was a design studio that specialized in web
design and animation for broadcast.
Supervised and directed a staff of 7 workers to a high level of service and creative. Supervised major clients’ accounts and relations. Developed brand identity and marketing strategies for clients. Clients included: Intel, Motorola, Talit communications, WALLA! Portal, Anana LTD. 2003 - 2004: Designer/ Flash Animator, Next-In.com - Tel Aviv, Israel,
The interactive studio of Reuveni Pridan-IPG.
Designed and animated for website and banner. Designed characters for online campaigns. Clients included: Procter & Gamble, Orange Mobile, Isrotel Hotels, CASTRO, il-makiage EDUCATION 2006-2008: Parsons The New School for Design - New York, NY, USA MFA, Department of Design and Technology 2000-2003: Vital The Tel Aviv Center for Design Studies - Tel Aviv, Israel BFA, Department of Illustration and Multi-Media 1999-2000: The Interdisciplinary Center - Herzliya, Israel Degree studies in Computer Science MILLITARY SERVICE 1996-97: Team manager. Networking Technical Support and PC Training, Israel Defense Forces. RECOGNITIONS/ HONORS Best motion Graphics, The 9th Annual Parsons Animation Festival. (2008) Parsons the New School for Design Graduate Dean’s Scholarship Recipient. (2007-08) “Israeli Icons” Exhibition, Time for Art Gal ery. Tel Aviv, Israel. (2004) "Optimistic" Exhibition. Tel Aviv, Israel. (2004) Best video clip of the year, The Israeli Music Video Award. Tel Aviv, Israel. (2003) Best director & Best animator nominee, The Israeli Music Video Award. Tel Aviv, Israel. (2003) Professional proficiency in English and Hebrew. SKILLS Art direction, project and team management, creative-concept development, interactive experience design, broadcast, identity & branding, web design, creative problem solving, comprehensive presentation and communication skil s. SOFTWARE KNOWLEDGE Application Packages: Photoshop, Illustrator, In-Design, flash, After-Effects, Final cut, Acrobat Pro, Dreamweaver, Maya (basic).

Source: http://www.studioarava.com/images/resume_arava_sheleff_itelson.pdf

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